How can you measure ROI? A successful marketing campaign will utilise many channels over a set period of time. Then a lead generated by a campaign needs to be nurtured before a sale is complete. How do you attribute costs associated with marketing to a sale? How do you demonstrate that a campaign was a[…]
Web forms to Zoho CRM All websites and businesses use on-line forms – from simple contact forms, newsletter registration or surveys. Building these forms has usually been difficult and required a programmer to write the code for you. With Zoho CRM the process has been simplified so that someone with no technical skills can[…]
Analyse Your Data A CRM is more than a contact database. A true CRM will start delivering value when you start analysing the data that is contained within your CRM. Reports can provide a deep insight of your business and employees. Do you really understand your Sales cycle – how long does it take to convert[…]
A recent study by LinkedIn found that 85% of sales reps trusted their data more than the data inside of their CRM. Hubspot studies reveal that the average marketing and sales database is 25% inaccurate. Nucleus Research reports that sales reps spend on average 1.3 hours a day outside of their CRM collecting contact data[…]
The Challenge Employees are usually resistant to change. They have a way of working that works for them, and not necessarily for the business. They see the introduction of CRM as another tool that stops them doing their job. They see the data entry as a cumbersome hurdle. So how do you get your employees[…]
Too Many To List! 14th of November Zoho announced significant changes to Zoho CRM. These updates and changes are more than little improvements, nice to haves or bug fixes. These new changes significantly improve the functionality and value of Zoho CRM. Social Media Integration You can now capture customer interactions from Facebook and Twitter[…]
Do you want to see your sales increase – 79% Of Leads Never Convert According to MarketingSherpa 79% of leads never convert to sales. How do you measure lead conversion? Or do you measure lead conversion? The most common reason that leads do not convert is that they are not nurtured. 68% of B2B organizations have not identified[…]
The need for the right data To get personal with your customers, you have to get to know them. You have to have the right data. However 23% of organizational data is actually incomplete, out of date or inaccurate. To make the right decisions companies need data that is both accurate and actionable. 66% of marketers say they[…]
A recent study by LinkedIn found that 85% of sales reps trusted their data more than the data inside of their CRM. Hubspot studies reveal that the average marketing and sales database is 25% inaccurate. Nucleus Research reports that sales reps spend on average 1.3 hours a day outside of their CRM collecting contact data[…]