Identify, Segment and Target Your Customers
Email Marketing with Zoho CRM Integration
Your customers are being inundated with email marketing, it is too easy for them to delete or Unsubscribe from email marketing that they perceive is not relevant to them. It is critical that you tune your marketing message to the required audience. Using Zoho CRM integrated with Zoho Campaigns you can select fields to segment your customer lists so that you can select the right list for the right message. Send different messages to Leads and Customers. Personalise your emails with fields from Zoho CRM.
Two Way Sync Between Zoho CRM and Zoho Campaigns
Two way synchronisation between Zoho CRM and Zoho Campaigns improves the accuracy of your customer lists, which in turn drives the open, clicked and return on investment. With two way sync as a customer is added to Zoho CRM that meets the criteria of a Zoho Campaigns list they are automatically added to the appropriate list. If the customer contact criteria change, they would be automatically removed from the specific Zoho Campaigns list.
With two way sync you can view within Zoho CRM who has Opened, Clicked, Unsubscribed or Marked your email as SPAM. Run macros to assign follow up Tasks or Activities based on their response. View at Contact level within Zoho CRM if a Contact has received an email, Opened it or Clicked it.
Track the success of an email Campaign by seeing how a Lead moves from being a Lead to a Contact with Potential Business and then closed won. Which email Campaigns are more effective. Track and record within your Zoho CRM who has unsubscribed from your email Campaigns.
Zoho Campaigns Reporting
Track the performance of your campaigns in real-time. These detailed reports give you the complete picture including the opens, click-through rates, unsubscribes, bounces, social media engagement and even geolocation reports. You can then make the necessary changes to your future campaigns.
Templated Email Design
Zoho Campaigns makes designing your EMail marketing as simple as possible. You can create your own HTML and import it into Zoho Campaigns. Or you can use existing built in templates. Templates within Zoho Campaigns can be modified and subsequently stored in a library for future use. Zoho Campaigns also offer responsive (mobile device friendly) templates.
Editing templates or creating a template from scratch is done with a simple drag and drop interface. Drag the component to the correct place – add text, images, links, etc. to create your effective EMail.
Send targeted content to your audience based on their current stage in the sales cycle or even send messages based on their behavior in an email. Use email workflows and autoresponders to send relevant content at the right time to your audience.
Embed YouTube and Vimeo in your Email
Make your Email marketing more interesting and more dynamic by embedding YouTube or Vimeo clips in your Email Campaign. Simply create a Video Tag from the YouTube or Vimeo URL. Once clicked the video will be launched, complimenting your static images and words.
Email Marketing with Social Media Integration
Marketing has changed significantly in recent years, increasingly an effective campaign has to be multiple channel – Email, Social Media and Website. Zoho Campaigns allows you to post a link to your email Campaign on Social Media (Twitter, Facebook and Linkedin).
By posting your email Campaign to Social Media you increase the reach and potential audience of your Email Campaign. Potential targets who were not in your list may say the post online or it might be shared / liked.