A recent study by LinkedIn found that 85% of sales reps trusted their data more than the data inside of their CRM. Hubspot studies reveal that the average marketing and sales database is 25% inaccurate. Nucleus Research reports that sales reps spend on average 1.3 hours a day outside of their CRM collecting contact data and preparing for sales calls.
Where Are Your Customer Contacts Stored?
Many companies don’t have a central repository for customer contacts. Customer contacts can be stored in email, Linkedin, Spreadsheets or just notebooks.
Your customers are the single most important asset. Without customers you don’t have a business.
Shouldn’t you have one central repository for your customer contacts? One central place that you can view the entire customer history?
CRM is the solution. CRM is a central repository where you can view the entire lifecycle of a customer – from Lead to Account to Potential to Business. Track and view the entire history.
Is It Time For A Review?
When was the last time you reviewed your contact database? Or when was the last time you reviewed your companies processes around capturing customer contacts? Is it time to review how you capture your customers, where you store your customers and how accurate your current customer contacts are? Do you know how many duplicate contacts or accounts exist within your customer data?
FlexableIT are able to work with you to asses the quality of your existing data. Define the process around capturing your data. Plus where necessary cleanse your data so that you have an accurate database to work with. A clean database will facilitate better and more accurate marketing. A clean database will facilitate customer research, identify new target markets or market segments.