Too Many To List!
14th of November Zoho announced significant changes to Zoho CRM. These updates and changes are more than little improvements, nice to haves or bug fixes.
These new changes significantly improve the functionality and value of Zoho CRM.
Social Media Integration
You can now capture customer interactions from Facebook and Twitter right within the Zoho CRM contact detail page.
Every time a customer writes on your company’s Facebook wall or mentions your @handle in Twitter (or your company does it from your official account) those interactions will be captured for your sales team just like emails.
Territory Management
Companies have complex organisational structures. The most common example is companies with sales teams aligned along both geographical limits and another variable, like company size or product line.
The new Territory Management functionality helps companies better mirror their complex organisational structure in Zoho CRM. More importantly, it is done securely – so only the right people have access to sensitive company information.
E-Mail Marketing
When Zoho Campaigns (a bolt on e-mail marketing platform) was launched, Zoho focused on true two way synchronisation – so it is easy for you to synchronize your customer lists and keep in touch with those customers through email, as well as manage opt outs.
There’s more information about marketing campaigns for your sales teams to work with, right inside CRM. This way your sales team can better prioritise their sales efforts and have more meaningful interactions with your prospects and customers.
Plus…
We haven’t mentioned Custom Modules (build your own Modules) or Custom Functions – connect your system with external systems more easily.