Zoho CEO: Cloud’s in a bubble, Salesforce is the new Siebel

Zoho CEO Sridhar Vembu fears rivals like Salesforce are in a venture capital-fueled cloud bubble that spends on marketing instead of product development.

 

“What has happened is Salesforce has become the Siebel or SAP in that market. In my opinion, they invested more in the whole sales and marketing side than in the product. Most of their product expansion came through acquisition, which they have not really integrated well — if you look at, from Desk.com to the new Marketing Cloud, all of these. Heroku has never been integrated into the core Salesforce experience.” says Sridhar.

 

Read the full interview at Diginomica.